Revamp Your
Brand’s Digital Identity

We begin by analyzing where you currently stand, benchmarking your existing digital infrastructure and assets. This includes marking pages that are critical, understanding web page conversion funnels, and identifying crucial assets that need to be repurposed. To fulfill our data-driven redesign philosophy, we then look at key performance metrics such as:

• Keywords: Top-performing keywords of the website based on page rank, traffic, and generated leads.
• User Metrics: User behavior metrics of pages such as thetotal time spent on them and the bounce rate.
• Traffic Metrics: Metrics of the pages, the number of indexed pages, and total generated sales.

Managing high-performing digital assets that are already contributing to your marketing efforts is equally important. We identify them and ensure that their effectiveness is not compromised with the redesign process. This includes protecting your search engine optimized pages to conserve the number of organic leads, reconversions, and sales. Typical assets in the inventory include:

• Content: Most-shared or viewed content on the website that is generating leads.
• SEO: Best performing keywords, the associated pages, and 301 redirects.
• Traffic: Most traffic generating pagesand number of inbound links to individual pages.

The redesign and development workflow commences with one goal in sight -delivering a website that performs better than your current one. The process begins with a quick validation of assumptions, focusing the resources on optimizations, and making data-driven decisions. This leads to the best-case development scenario in the least possible time. The launch phase includes elements such as:

• Page Plans: Outlining page plans for every page while addressing traffic, SEO, and marketing needs.
• Rapid Prototyping: Creating page design iterations with content to quickly reach the most preferred design philosophy.
• Design Sprints: Generating initial designs, gathering feedback, creating final designs, and finishing design sprints.

The end of the redesign process marks the beginning of the refinement process. By using data-driven optimization philosophy, we uncover opportunities to improve the website performance even further. This begins with identifying focus metrics that need to be improved and creating design sprints to regularly tweak and tune the web pages. This is done by:

• Conducting Builds: Working with cross-functional teams to create and test builds for optimization.
• Data Analysis: Analyzing the data and learning about the website’s user behavior to understand what works best.
• Collaborations: Documenting all findings and collaborating with your teams for efficient knowledge transfer.