1. Plan
Our art might shape our designs, but the planning stage is what shapes the utility of designs. To create designs with high usability scores, i.e. designs that are equipped to interact effectively with the user, we conduct extensive research and identify opportunities for addressing pain points.
At the end of this phase, we will have a defined target audience, value proposition, and an SEO strategy. But most importantly, we will have precise goals. Based on these goals, we will create an outline for the next steps which will have all details including the CMS, tools, techniques, timelines, the assigned designer/developer, content, etc.
2. Value Proposition Analysis
Value proposition is what sets your brand apart from competitors by providing unique utility to customers. By merging insights gathered from the previous stage with product reviews and consumer reactions, we will create a new purpose for your brand and its design identity.
3. SEO Strategy
SEO-related factors such as website speed, quality of content, and optimization decide the quality of your website itself. Once we nail these factors, we can not only drive organic search traffic to your website but also give you a more sustainable promotion plan.
2. Design
While copywriters do their job, our designers will be busy working on mood boards, style tiles, and element collages. Each step of the design process will bear the customer’s needs, the brand message, and your SEO strategy in mind. Our designers ask while creating each element, “What is the goal of this design?”, and if there isn’t a clear answer, we go back to the drawing board.
The usability of our designs will first be put to test with wireframes and user flows. Your valuable feedback will ascertain how we transform these elements into highly functional, responsive, and strategic UI/UX designs.
2. Wireframes
Wireframes or skeletons of the website will take you through the raw journey of the site, without distractions by designs and colors. We place extra focus on this step as it practically strategizes the UI/UX and user flow.
3. User Flow
We will together embark upon a prototypical journey of the entire website and try to enter a customer’s shoes. We won’t just make existing websites and wireframes better, but make structural and aesthetic overhauls wherever the user flow demands it.
4. UX Design
The real usability test of design is how the UX or user experience functions. It defines how customers experience the UI elements. We execute this, along with differentiation, responsiveness, addressing all pain points, and speaking to the customer through visuals.
5. UI Design
UI or user interaction determines how users will interact with each element of your website. Our prime focus will be achieving the purpose of each design element on your website. Along with this, we will also maintain brand consistency, ease of journey, and a clean visual.
3. Development
This is the most lengthy process in the journey to your perfect website. The design prototype created in the previous stage is now developed into an actual website.
Every element involved in this stage, right from the code, hosting platform, CMS, testing parameters, plugins, etc. will be in sync with our strategy. As per feedback received from you, we will optimize the website along the way. The SEO strategy will also act as a guiding force in the process. Right from our coders to marketers, each person involved in this stage is adept at their craft and agile in their execution.
2. Live on Staging
Staging is a dress rehearsal of your website. For this purpose, we take into account both content generated by us as well as prospective user-generated content. Everything that can potentially harm, crash, or slow down your website is removed and replaced at this stage.
3. QA & Testing
Quality Assurance and testing is our favorite stage of the process, as it helps our designers and developers elevate their game. We are skilled in multiple testing tools, Virtual Machines, and troubleshooting techniques that will weed out weak links before the website goes live.
4. Live
Web design is an ongoing, fluid process. Our team will be on their toes for the final launch to fix glitches swiftly, ensuring that the UX is not affected. Transparent design needs a transparent process, and we will have you in sync with every decision in the process.
5. Marketing Automation
We are proficient in marketing intelligence, business development, and workflow automation. We will create and execute agile methods of moving customers from the top of the sales funnel to its bottom, i.e. the ready-to-buy stage with top-notch automated software.
4. Grow
Our growth plans don’t just focus on the singular metric of traffic, but also upon the response to the quality of design. We understand that websites are not a plug-and-play business, and dedicate the same passion to the website after it is live as well. We take stock of the achievement of strategic goals as per initial stages, marketing goals and performance of marketing automation tools, and qualitative consumer feedback.
Based on these inputs and monthly result analysis meetings, we use techniques such as agile sprints to push the envelope on the quality of design, user flow, and marketing of your website.
2. Agile Sprints
In order to execute an ambitious growth optimization plan, we put the core value of agility to practice with the finest of agile sprint tools. We dedicate ourselves to short, focused sprints of redevelopment and revamping, letting you fill in with feedback and reviews in between.
3. Monthly Results Analysis
We jointly analyze channel-wise traffic flow, keyword rankings, CTRs, backlink profiles, competitor rankings, and set benchmarks for each element for us to surpass. This stage is not solely SEO focuses, it includes usability reviews for design improvements as well.
4. Live
Web design is an ongoing, fluid process. Our team will be on their toes for the final launch to fix glitches swiftly, ensuring that the UX is not affected. Transparent design needs a transparent process, and we will have you in sync with every decision in the process.
5. Marketing Automation
We are proficient in marketing intelligence, business development, and workflow automation. We will create and execute agile methods of moving customers from the top of the sales funnel to its bottom, i.e. the ready-to-buy stage with top-notch automated software.
